Superflex: Flooded MCDONALD's

the mcdonald's as the flood begins
photo of video installation by designboom

danish artist trio superflex (rasmus nielsen, jakob fenger and bjørnstjerne christiansen) wanted to depict a critique
of the increasing flow of consumerism into people's lives, so they built a working replica of a mcdonald's restaurant
and flooded it with water. empty of any presence save abandoned meals, the 20 minute video, shown at this year's
singapore art biennale, has a classic eerie quality combined moments of humor
(a plastic ronald mcdonald bobbing across the restaurant), as water fills the fast food joint. compositionally,
the art of the piece shines through in its visuals while watching the slow destruction take place to a soundtrack
of running water that conjures up various political meanings on its own.